Volume Shampoo — Volumizing Shampoo for Fine & Limp Hair

Vitality's Volume Shampoo – Professional Body & Lift for Fine, Flat & Low-Density Hair

Fine and low-density hair has a fundamental challenge: the products that soften and condition it tend to flatten it even further. Standard moisturizing shampoos add weight that fine strands simply can't support. Vitality's Volume Shampoo is engineered around the opposite principle — a gentle, high-performance cleanser from the Care & Style Volume line that removes impurities and buildup completely while actively building fiber thickness and strand elasticity from root to tip.

Available exclusively through Magica Beauty Pro, the official U.S. distributor of Vitality's Italian professional hair care. Available in both retail 250 ml and professional 1000 ml sizes.

Key Active Ingredients

• V.E.G. Mix — antioxidant and moisturizing plant complex that hydrates the hair fiber without adding any surface weight or residue
• Volume Up Tech — Vitality's proprietary volumizing technology that works at the fiber level to increase strand diameter and improve hair elasticity; delivers measurable lift and body that clients can feel and see from the first use
• Polyquaternium-10 (cellulose-derived) — a film-forming, conditioning, and restructuring polymer that improves wet and dry combability, boosts shine, increases visual volume, and reduces static — all without heaviness
• Panthenol (Pro-Vitamin B5) — retains internal moisture and restores elasticity to fine strands that tend to become brittle and break-prone over time

Natural Index: 91%

A 91% natural-origin formula — effective volumizing performance without the synthetic resins and heavy polymers that so many volume shampoos rely on.

How to Use

1. Apply to damp hair and scalp and massage from roots to ends.
2. Work into a soft, compact lather. Rinse thoroughly. Repeat if needed.
3. Follow with Vitality's Volume Conditioner for maximum body-building results.

Product Details

• Brand: Vitality's (Italy)
• Line: Care & Style — Volume
• Natural Index: 91%
• Sizes: 250 ml / 8.45 fl oz  |  1000 ml / 33.8 fl oz
• Best For: Fine, limp, flat, or low-density hair of all types
• Available through: Magica Beauty Pro — Official U.S. Distributor