Chroma Shampoo — Color-Protecting Shampoo for Colored Hair

Vitality's Chroma Shampoo – Salon-Grade Color Protection, Every Wash

Color-treated hair is an investment — and it deserves a shampoo that actually protects it. Vitality's Chroma Shampoo, available exclusively through Magica Beauty Pro — the official U.S. distributor of Vitality's Italian professional hair care — is engineered specifically for color-treated hair that needs to stay vivid, hydrated, and frizz-free between salon visits.

What sets Chroma Shampoo apart isn't just what it adds — it's how it works. Its acid pH formula actively closes the hair's cuticle after each wash, sealing color molecules inside the shaft and reflecting light for deeper, longer-lasting color brilliance. Less fading. More wow. Wash after wash.

What Makes It Work

• V.E.G. Mix — a plant-derived blend with dual moisturizing and antioxidant properties that shields hair from environmental stressors that accelerate color fading
• Chroma Power — a proprietary color-lock complex that actively preserves pigment integrity and boosts reflective shine after every shampoo
• Polyquaternium-10 (natural origin) — a gentle detangling agent derived from natural sources that smooths the cuticle and makes wet hair easier to manage without weighing it down
• 100% Natural Amino Acids — structurally identical to the hair's own building blocks, these amino acids replenish moisture, strengthen fragile color-treated strands, and restore a silky, healthy feel from root to tip

The Experience

Chroma Shampoo builds a soft, dense, creamy lather that's as indulgent as it is effective — turning a daily wash into a small luxury. Hair rinses clean, detangles easily, and dries with noticeably more shine and body. It's the kind of shampoo your clients will come back to buy again and again.

Natural Index: 91%

Formulated with a 91% natural-origin ingredient index, Chroma Shampoo delivers high-performance color protection without unnecessary synthetics — a formula you can feel good about recommending to every client in your chair.

How to Use

1. Apply to damp hair and scalp.
2. Massage gently from roots to ends to build a rich lather.
3. Emulsify and rinse thoroughly. Repeat if needed for heavily built-up hair.
4. Follow with Chroma Silk Gel-Mask for maximum color protection and deep conditioning.

Pro tip: Recommend the full Chroma line — shampoo, mask, and heat protector — as a take-home retail bundle to extend every color service and boost your per-visit revenue.

Product Details

• Brand: Vitality's (Italy)
• Line: Care & Style — Colore
• Natural Index: 91%
• pH: Acid formula (color-sealing)
• Sizes: 250 ml / 8.45 fl oz  |  1000 ml / 33.8 fl oz
• Best For: All types of color-treated hair
• Available through: Magica Beauty Pro — Official U.S. Distributor