Golden Espresso — 5-Minute Professional Direct Color & Reconstructing Treatment (Licensed Professionals Only)

Vitality's Golden Espresso – Professional 5-Minute Direct Color & Hair Reconstruction in One

Salon schedules are packed — and today's clients expect impressive results without the wait. Vitality's Golden Espresso is the professional answer: a direct-color and reconstructing treatment that delivers a complete service in just 5 minutes. No developer. No complex mixing. Apply, wait, rinse. As fast as an espresso — and just as satisfying.

Golden Espresso is specifically formulated to brighten light blonde hair with warm golden highlights, refreshing and enriching the tone while the reconstructing actives work simultaneously to strengthen and condition the hair fiber. One step, two results — color and treatment in a single professional service.

Available exclusively through Magica Beauty Pro, the official U.S. distributor of Vitality's Italian professional hair care. Access requires a verified salon or licensed cosmetologist account.

Key Active Ingredients

• RE-CUP COFFEE — a concentrated coffee-derived bioactive complex that works on the hair fiber surface and cortex; contributes to the vibrant, multidimensional color deposit that defines the Espresso line's signature finish, while simultaneously providing antioxidant and conditioning benefits to the strand
• KERAVIT — a keratin-affinity reconstructing active that penetrates the cortex and bonds with the residual protein structure of the hair; fills structural gaps left by chemical services, heat damage, or mechanical stress; reduces breakage, restores tensile strength, and improves the elasticity and surface smoothness of the treated fiber — all within the 5-minute processing window

The Espresso Service — The Fastest Upgrade on Your Menu

Golden Espresso is not just a standalone product — it is a complete express salon service. The Espresso protocol transforms a simple wash into a color-refreshing, hair-strengthening treatment that clients can see, feel, and rave about in under ten minutes total chair time. Position it as an add-on to any blowout, trim, or existing color service, and it instantly elevates the perceived value of every appointment. At the price of a few minutes, it delivers results clients associate with a full treatment service.

Pro Tip — The Espresso + Absolut Rich Oil Protocol

For an even more luxurious, conditioning result, mix the chosen Espresso shade with 1 or 2 pumps of CareStyle Absolut Rich Oil before applying. The oil blend enhances color luminosity, adds an extra layer of fiber conditioning, and leaves hair with a premium soft-touch finish that clients immediately notice when they run their fingers through their hair post-rinse.

Available Espresso Shades

Golden Espresso is part of the wider Espresso direct color collection. The full Espresso range covers:

This listing is for the Golden shade — specifically developed to refresh and brighten light blonde hair with warm, luminous golden reflects.

Professional Application Protocol

1. Shampoo hair first and gently towel-dry to remove excess water
2. Put on protective gloves
3. Apply Golden Espresso evenly through lengths and ends — do not apply to the scalp
4. Comb through to ensure even distribution
5. Leave on for 5 minutes — no heat required
6. Rinse thoroughly with warm water
7. Optional enhancement: mix with 1–2 pumps of CareStyle Absolut Rich Oil before applying for extra shine and conditioning

Product Details

• Brand: Vitality's (Italy)
• Line: Coloring — Direct — Espresso
• Type: Professional direct color & reconstructing treatment
• Shade: Golden — warm golden highlights for light blonde hair
• Key Actives: RE-CUP COFFEE & KERAVIT
• Developer required: No — direct application
• Processing time: 5 minutes
• Format: 200 ml / 6.76 fl oz
• Use: Licensed salon professionals only
• Available through: Magica Beauty Pro — Official U.S. Distributor